Digital to REAL

Introduction to Music Industry

I am going to focus on the topic of teaching my classes some beginning skills in music industry. Through this project, students will be able to gain some different perspectives on how this industry operates. Each class will have a different assignment and because the classes don't meet together, they will have to use electronic communication to keep track of the overall project, each teams progress, and the various information that each team must have to function. Such teams will be a production team in charge producing a music album, an advertising team responsible for getting the word out about the product, the sales team responsible to selling the product and keeping track of the financial information, etc.

Through this project the teams will be able to use various forms of technology. They might use a blog site to keep a timeline of what is going on and comment to each event with pertinent information. They will be able to use recoding software, CD burners, desktop publishing software and many other programs. The teams might use a wiki for keeping track of sales information so that information can be changed as each shift (class) comes to work.

This project lines up with REAL's experiential learning by having the student interact in a very hands on way. They will be able to actually create a product and see what steps have to be taken to get that product on the market. They will also see how important advertising is and how it effects the overall product sales. The students will be able to gain a great insight into what takes place to make a CD available for purchase at the music store.

posted by Greg Franklin @ 7:45 PM